Top 5 Virtual Fitness Programs on iOS in Australia: Q2 2023

The second quarter of 2023 saw significant activity in the virtual fitness app market on iOS in Australia. Here is a detailed look at the performance of the top 5 apps in this category, with data sourced from Sensor Tower.

Strava: Run, Bike, Hike

Strava's weekly revenue fluctuated throughout the quarter, peaking at around $64K in early May. Weekly downloads hit a high of approximately 5.6K in the week of June 19. Active users experienced consistent growth, reaching about 146K by mid-June.

Fitbit: Health & Fitness

Fitbit saw a notable increase in weekly revenue, culminating at nearly $58K in the last week of June. Download numbers were steady, with a peak of around 4K in early May. Active users fluctuated, ending the quarter at approximately 57K.

Sweat: Fitness App For Women

Sweat's weekly revenue remained relatively stable, averaging around $30K, with a peak of approximately $35K in mid-June. Downloads saw a gradual increase, reaching around 736 in the final week of June. Active users hovered around 5K throughout the quarter.

Kic: Health, Fitness & Recipes

Kic's revenue peaked at about $40K in early June, following a consistent upward trend. Weekly downloads varied, peaking at around 753 in late April. Active users remained stable, ending the quarter at approximately 2.9K.

AllTrails: Hike, Bike & Run

AllTrails experienced a steady increase in revenue, peaking at around $27K in mid-April and again in mid-June. Weekly downloads saw significant growth, reaching about 8.3K in the last week of June. Active users followed an upward trend, finishing the quarter at approximately 22K.

For more detailed insights and data, visit Sensor Tower.